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The EV cliff: Will FAME-II's farewell send sales screeching to a halt?

By Vini C
/
13 Feb 2024
blog
FAME-II's farewell send sales screeching to a halt?

India's electric vehicle (EV) story is taking a sharp turn – a potential nosedive, in fact. As the FAME-II subsidy scheme prepares to bow out in March 2024, the question hanging in the air is deafening: will EV sales take a tumble after its goodbye?



FAME (Faster Adoption and Manufacturing of Hybrid and Electric Vehicles)

Hold onto your helmets as India's electric vehicle (EV) story is taking a sharp turn – a potential nosedive, in fact. As the FAME-II subsidy scheme prepares to bow out in March 2024, the question hanging in the air is deafening: will EV sales take a tumble after its goodbye?

A subsidy is a financial assistance or support provided by a government or organization to specific industries, businesses, or individuals to promote certain activities or outcomes.

The purpose of subsidies is often to encourage the production or consumption of goods or services that are considered to be in the public interest or align with specific policy objectives.
FAME-II: The Cupid of Affordability
Remember when EVs felt like futuristic toys for the super-rich? That's before FAME-II, the loveable matchmaker, arrived in 2019. It swooped in with financial incentives that slashed EV prices, making them a viable option for the average Jane. Sales, like hearts smitten by Cupid's arrow, soared. But now, with FAME-II's potential exit looming, the future looks less rosy.
The Looming Cliff Edge
As March 2024 approaches, a sense of nervous anticipation hangs over the EV landscape. Manufacturers see themselves teetering on a sales cliff without the subsidy safety net. Consumers, used to the price charm offensive, might slam the brakes on their EV dreams if costs suddenly zoom north. Affordability remains the EV sector's Achilles' heel, and removing the subsidy without alternative sweeteners could leave it vulnerable and heartbroken.
Beyond Just Broken Hearts
The story doesn't end with merely dented sales figures. A dampened EV market could face:

Innovation Hibernation: New players, lured by the FAME-II promise, might hesitate to enter the race, leaving existing players to duel in a smaller arena. This stifles competition and innovation, essential for the sector's long-term health.

Infrastructure Icicles: Slowed adoption translates to fewer charging stations. This "range anxiety" monster remains a major EV roadblock, and without the subsidy-fueled momentum, infrastructure development might freeze up.

Job Market Blues: The blossoming EV industry is a fertile ground for job creation. But pulling the subsidy plug could choke off this growth, impacting both existing roles and future opportunities.

But Wait, There's Hope!

This isn't a Romeo and Juliet tragedy in the making. The government can still rewrite the script with

Targeted Subsidies: Instead of a one-size-fits-all approach, focusing on segments like public transport and two-wheelers, where affordability is a major hurdle, could provide a targeted boost.

Building the Highway of Hope: Investing heavily in charging infrastructure would ease range anxiety and make EVs more attractive to the masses. Remember, convenience is the ultimate love potion!

Tax Breaks as Love Notes: Extending tax benefits for EV purchases and manufacturing could incentivize both buyers and manufacturers, keeping the sector's heart beating strong.
Finding the Happy Ending
The key lies in a well-planned transition strategy, not a sudden break-up. The government needs to find the sweet spot between encouraging sustainable mobility and ensuring the EV market finds its happily ever after.

Weaning it off the FAME-II crutch is necessary, but without alternative support mechanisms and long-term love, the EV dream might end up stuck in first gear.