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Electric Mobility Promotion Scheme (EMPS) 2024 Boosts EV Sales

By Puspha Kumari S
/
19 Mar 2024
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Electric Mobility Promotion Scheme (EMPS) 2024 Boosts EV Sales in India

India's roads are buzzing with a new kind of quiet rumble – electric vehicles (EVs) are gaining traction! Fueled by rising fuel costs, environmental concerns, and a growing selection of models, EVs are becoming an increasingly attractive option for Indian consumers.

Highlights Of The Article

  • Electric Mobility Promotion Scheme (EMPS) 2024: To bridge the gap between the expiring FAME II subsidy and potential future decisions on EV subsidies. 
  • EMPS 2024 is expected to maintain EV sales and propel the long-term growth of electric mobility in India.
  • Despite the reduced subsidy compared to FAME II, the long-term outlook for e-2Ws remains positive.



Electric Vehicles Gain Traction in India: 

The EMPS 2024 directly addresses concerns around affordability and model eligibility. By aligning with existing subsidy structures, EMPS aims to bolster buyer confidence in e-2Ws. Manufacturers likely won't need significant product modifications to comply with the new scheme, ensuring a smooth transition for both consumers and the industry. This stability fosters trust and encourages potential buyers to consider EVs as a viable option.


However, with the FAME II electric vehicle subsidy scheme coming to an end in March 2024, there were concerns about a potential slowdown in EV adoption. Stepping in to bridge this gap, the Government of India has launched the new Electric Mobility Promotion Scheme (EMPS) 2024. Let's delve deeper into this initiative and see how it aims to boost EV sales in India.


EMPS 2024: A Targeted Boost for Electric Two-Wheelers in India

The Indian government's commitment to electric mobility continues with the launch of the Electric Mobility Promotion Scheme (EMPS) 2024. This initiative aims to accelerate the adoption of EVs, particularly electric two-wheelers (e-2Ws) which are a popular choice for Indian commuters.


Focus on affordability: EMPS 2024 boasts a total budget of Rs. 500 crore, operational for a limited period from April 1 to July 31, 2024. A significant portion of this budget is dedicated to making e-2Ws more accessible. Under the scheme, eligible purchasers can benefit from a subsidy of Rs. 10,000 per electric scooter. However, it's important to note that there's a quota system in place, with only 3,33,387 scooters qualifying for this financial assistance.


Extending the reach: While the primary focus is on e-2Ws, EMPS 2024 also offers some benefits for electric three-wheelers (e-3Ws), including e-rickshaws and e-carts. Specific details regarding the subsidy amount for e-3Ws haven't been disclosed yet.


Targeting growth: The EMPS 2024 bridges the gap between the expiring FAME II subsidy and potential future government decisions on EV subsidies. This targeted scheme is expected to maintain the momentum in EV sales witnessed in recent months and propel the growth of electric mobility in India.


EMPS 2024: A Bridge to Keep India's EV Sales Rolling

The Indian electric vehicle (EV) market has seen impressive growth recently, with January and February 2024 recording significant sales surges. This positive trend is expected to continue thanks to the timely launch of the Electric Mobility Promotion Scheme (EMPS) 2024.


Maintaining Momentum: The FAME II subsidy scheme, a major driver of EV adoption in India, concludes in March 2024. Concerns about a potential slowdown in EV sales due to this gap were alleviated with the introduction of EMPS 2024. Launched in April, this scheme provides a crucial bridge between FAME II and any future government decisions on EV subsidies. This ensures continued financial support for potential EV buyers, keeping the momentum in the market strong.


Seamless Transition: EMPS 2024 offers a similar structure to FAME II, making the transition for consumers and manufacturers relatively smooth. Existing dealerships and service networks can continue to operate efficiently under the new scheme. This eliminates any disruptions in the EV sales ecosystem, allowing continued growth and consumer confidence.


By providing a temporary yet impactful support system, EMPS 2024 is expected to play a significant role in maintaining the positive sales trajectory witnessed in the Indian EV market. This benefits consumers through affordability and strengthens the foundation for long-term EV adoption in India.


Confidence Boost for Electric Two-Wheelers: EMPS 2024 and Long-Term Growth

Despite the phase-out of state subsidies and anxieties surrounding the FAME II expiry, electric two-wheeler (e-2W) sales in India have exhibited remarkable resilience. January and February 2024 witnessed a surge in e-2W sales, showcasing strong consumer interest in this sustainable transportation alternative.


Rating agency ICRA predicts a promising future for the Indian EV market. Their estimates suggest that by FY 2025, e-2W penetration could reach 6-8% of the overall two-wheeler industry, compared to around 5% currently. This significant growth projection highlights the long-term potential of EVs in India, fueled by increasing awareness, improving affordability, and government initiatives like EMPS 2024.


EMPS 2024 vs FAME II: A Look at the Subsidy Shift

While EMPS 2024 offers a lifeline for EV sales, it's important to acknowledge the difference in subsidy levels compared to its predecessor, FAME II. FAME II provided a more substantial subsidy per vehicle, potentially reaching up to Rs. 22,500 for e-2Ws. EMPS 2024, on the other hand, offers a flat Rs. 10,000 subsidy.


This reduction in financial assistance might translate to a higher initial purchase cost for e-2Ws under EMPS. While the exact impact remains to be seen, some analysts predict a potential price increase of around 10% for electric scooters. This could make e-2Ws less price-competitive compared to petrol scooters in the short term.


Rating agency ICRA acknowledges these potential challenges for manufacturers. The reduced subsidy might exert pressure on their cost structures. Manufacturers may have to decide whether to absorb the cost or pass it on to consumers through price hikes. Finding the right balance will be crucial to maintain affordability and sales momentum.


However, ICRA remains optimistic about the long-term outlook. They believe that factors like softening battery cell prices and the inherent benefits of EVs will continue to drive demand over time.


Long-Term Trajectory: Why Electric Two-Wheelers Are Here to Stay

While the reduced subsidy under EMPS 2024 might pose a temporary hurdle, the long-term outlook for the electric two-wheeler (e-2W) segment remains bright in India. Here's why:


Beyond the Subsidy: The decision to purchase an EV goes beyond just the initial price tag. Factors like total cost of ownership are becoming increasingly important. EVs boast lower running and maintenance costs compared to petrol scooters, leading to significant savings over time.


Range Anxiety Eases: Technological advancements have addressed concerns about range anxiety. Newer e-2W models offer improved battery range, alleviating worries about running out of power on the go. Additionally, the growing network of charging stations across India further enhances convenience and peace of mind for EV owners.


Financing on the Rise: Financial institutions are recognizing the potential of the EV market and are offering attractive loan options for e-2W purchases. This improved accessibility makes EVs a more viable option for a wider range of consumers.


Government Push Continues: The Indian government remains committed to promoting electric mobility. Initiatives like the Production Linked Incentive (PLI) scheme offer additional support to EV manufacturers. This not only encourages domestic production but also fosters technological innovation, potentially leading to more affordable and efficient e-2Ws in the future.


Market Growth Prediction: Backing this optimistic outlook, rating agency ICRA predicts a significant increase in e-2W penetration. Their estimates suggest a potential reach of 6-8% by FY 2025, signifying a substantial leap from the current 5% share.


Read more about EV and Subsidy



In conclusion, 

The EMPS 2024 scheme serves as a bridge for continued EV adoption in India. While the temporary subsidy reduction may cause a short-term adjustment, the long-term potential of e-2Ws remains strong. With improving affordability, reduced range anxiety, and continued government support, electric two-wheelers are poised to become a dominant force on Indian roads in the years to come.