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Ather's Family-Focused Move: 'Diesel' E-Scooter 2024

By Pushpa Kumari S
/
13 Feb 2024
blog
Ather's 'Diesel' E-Scooter 2024

Revolutionizing the electric vehicle (EV) landscape, Ather Energy is expanding its horizons beyond sleek commuters to cater specifically to families.



Revolutionizing the electric vehicle (EV) landscape, Ather Energy is expanding its horizons beyond sleek commuters to cater specifically to families.

Anticipate the arrival of the Ather Diesel, a family-oriented electric scooter set to redefine sustainable mobility for family outings, scheduled for an exciting launch in mid-2024, beckoning a new era of eco-friendly and family-centric electric commuting
Spacious Comfort for All:
Say goodbye to cramped scooters and hello to spacious comfort! The Ather Diesel is designed with families in mind, offering ample legroom, a comfortable seat for two (with potential for a third!), and even additional storage space for necessities like helmets and groceries.
Affordability and Efficiency:
Ather Energy aims to make the Diesel accessible to a wider audience with a competitive price point expected to be below their current 450 series.

This focus on affordability, coupled with the inherent cost-effectiveness of electric vehicles compared to their petrol counterparts, makes the Diesel a smart choice for eco-conscious families looking to save money in the long run.
Performance with a Family Twist:
While the Diesel won't be breaking any speed records, it promises a smooth and enjoyable ride suitable for everyday commutes and leisurely weekend outings. Expect a range of around 70-80 kilometers on a single charge, perfect for zipping around town without range anxiety.
Tech-Savvy Features:
Ather is known for its cutting-edge technology, and the Diesel is no exception. Expect features like:

AtherOS software platform: Offering navigation, diagnostics, and connectivity features accessible through a user-friendly smartphone app.

Fast charging: Get back on the road quickly with rapid charging capabilities.

Smart safety features: Advanced braking systems and other safety features for added peace of mind.
Intriguing Name Choice:
The name "Diesel" might seem like an odd choice for an electric scooter, but Ather has its reasons.

They aim to challenge the traditional association of "diesel" with polluting vehicles and redefine it as a symbol of reliability, power, and efficiency – qualities they want to embody in their family-oriented e-scooter.
The Future of Family Transportation:
The Ather Diesel represents a shift towards a more sustainable future for families. It's a practical, affordable, and enjoyable option for parents seeking a greener way to get around and create lasting memories with their loved ones.

With its focus on comfort, affordability, and family-friendly features, the Diesel has the potential to become a game-changer in the Indian EV market.
Stay Tuned for More:
While the official launch of the Ather Diesel is a few months down the road, Ather Energy is building anticipation with tantalizing teasers and exclusive glimpses of this eagerly awaited family-oriented electric scooter.

Stay tuned to Ather's dynamic social media channels and regularly updated website to catch the latest insights and sneak peeks, as they unveil the features and innovations that make the Diesel stand out.

Get ready to embrace a new member into your family – the electric kind – as Ather prepares to introduce an eco-friendly and technologically advanced companion for your family adventures in the upcoming mid-2024 launch!