Highlights of the Article:
- Ather Energy launched a new family-oriented electric scooter, Ather Rizta, in India.
- The Rizta prioritizes practicality and comfort with ample storage, a large seat, and a range of up to 125 km.
- It comes in S and Z variants with different battery options and instrument displays, starting at Rs. 1.10 lakh.
- The Rizta competes with popular electric scooters like Ola S1 and TVS iQube.
- Ather targets a new family scooter segment with the launch of the Rizta.
The Rizta prioritizes practicality, comfort, and user-friendly features, aiming to revolutionize family transportation within India. With deliveries set to begin in June 2024, let's dive deeper into the Ather Rizta, exploring its features, variants, pricing, and how it compares to its competitors in the burgeoning electric scooter market.
Designed for Families: The Ather Rizta's Feature Set
Spacious Comfort
- The Ather Rizta boasts a large and comfortable seat, designed to accommodate both the rider and pillion rider comfortably on everyday commutes.
- Ather claims it's the biggest seat of any scooter in India, making longer rides a breeze for families.
- Additional design elements catering to families might include footrests (availability to be confirmed) and ample storage options.
Performance Tailored for Urban Commutes
- The Rizta utilizes a mid-drive electric motor, shared with the popular 450 series from Ather. This motor offers a balance of power and efficiency, ideal for navigating city streets.
- The scooter comes in two battery pack options: a 2.9 kWh and a 3.7 kWh. The 2.9 kWh battery delivers a claimed true range of 105 km, while the larger 3.7 kWh battery extends the range to 125 km. These ranges are suitable for most daily commutes within a city.
- Ather backs the battery with a standard five-year/60,000 km warranty, ensuring peace of mind for ownership. The battery also boasts an IP67 rating for water resistance, and the Rizta itself has a handy 400 mm water-wading capability, allowing you to navigate through light water puddles without worry.
Technology for a Connected Ride
- The Ather Rizta comes equipped with a range of technology features, making the ride more convenient and informative.
- The Z variant gets a premium 7-inch colour TFT display with Bluetooth connectivity and navigation. This allows riders to access features like maps, music, and call information directly on the instrument cluster. The UI is different from the 450X, offering a fresh experience for Ather users.
- The Rizta S gets the "deepview" LCD seen on the Ather 450S. This display provides essential ride information like speed, battery level, and trip data clearly and concisely.
- Unlike the 450X, the Rizta offers two ride modes for a simpler riding experience: Smart Eco and Zip. Smart Eco prioritizes efficiency for maximum range, while Zip delivers a more responsive ride for navigating city traffic.
- Essential safety features like reverse mode and auto hill hold are present on the Rizta, similar to the 450X. The claimed top speed of the electric scooter is 80 kmph, making it suitable for both city and highway commutes.
Variants and Pricing: Choosing the Right Ather Rizta
The Ather Rizta comes in two variants: S and Z. The key difference lies in the battery pack options and the instrument cluster.
- Model Name | Battery Pack Options | Ex-showroom Price Range (Starting)
- S | 2.9 kWh | Rs. 1.10 lakhs.
- Z | 2.9 kWh | Rs. 1.25 lakhs.
- Z | 3.7 kWh | Rs. 1.45 lakhs.
As you can see, the Z variant offers the option of the larger 3.7 kWh battery for a longer range but comes at a slightly higher price point.
Colour Options
Ather offers a variety of colour schemes to personalize your Rizta according to your taste.
- The Rizta S is available in three monotone colour options.
- The Rizta Z boasts a wider selection of seven colour options, including three monotone and four dual-tone shades.
The Competition Heats Up:
The Ather Rizta enters a growing electric scooter market in India. The feature-loaded scooter rivals some of the top-selling electric scooter models in the market like:
With its sleek design, hybrid technology and family-oriented features, it has to be seen how the Ather Rizta will take over the market and sustain. It is expected to give fierce competition to its rivals considering the features and family-oriented all-around comfort offered by this vehicle. There is no doubt that Ather Energy has challenged its competitors by starting an all-new “family” segment in the electric scooter market.