Highlights of the Article:
- Ather's first electric motorbike was pushed back to 2027-2029, to offer sporty performance and compete with Tork Kratos, Matter Aera.
- Consumer demand for electric two-wheelers is surging, leading major manufacturers to invest heavily in this growing segment.
- While the electric motorcycle launch is delayed, Ather has successfully launched the Ather 450S and 450 Apex scooters.
- The upcoming electric motorcycle is expected to be a sporty commuter offering performance comparable to a 150cc petrol bike.
Electric vehicle (EV) enthusiasts eagerly awaiting Ather Energy's first electric motorcycle will need to wait a little longer. The company has announced a revised launch timeframe, pushing the debut back to sometime between 2027 and 2029. While the delay might come as a disappointment, it's important to understand the factors behind this decision.
Consumers are no longer viewing electric two-wheelers as a niche option. Major manufacturers are recognizing this demand and actively investing in research, development, and production of electric scooters and motorcycles. This translates to a wider range of choices for consumers, with features and performance specifications catering to diverse needs and budgets.
A Change of Plans: From Early Aspirations to Strategic Prioritization
Back in 2019, Ather Energy set the stage for an electric motorcycle launch within 3-4 years. However, the global landscape has undergone significant changes since then. The unforeseen COVID-19 pandemic disrupted supply chains and project timelines across industries. Additionally, the Indian government's adjustments to the FAME 2 subsidy program for electric vehicles necessitated strategic recalibration.
Focus on Delivering Innovation: New Products Take Center Stage
Ather Energy didn't let these challenges stall their progress. The company remained focused on innovation and delivering exceptional electric two-wheeler experiences. This period saw the successful launch of the Ather 450S, followed by the recently introduced Ather 450 Apex. Currently, all eyes are on the upcoming Ather Rizta, a highly anticipated electric scooter generating significant pre-launch buzz.
The Electric Motorcycle Vision: A Sporty Commuter with 150cc Punch
Despite the shift in the launch time frame, details about Ather's electric motorcycle vision continue to spark excitement. The upcoming offering is expected to be a sporty commuter, providing a dynamic riding experience comparable to a 150cc petrol-powered motorcycle. This focus on performance aligns with the growing demand for powerful and efficient electric two-wheelers that cater to urban commutes and recreational riding needs.
The Evolving EV Landscape: A Price Point Reflecting Market Realities
The launch window of 2027-2029 coincides with a maturing electric vehicle market in India. By that time, government subsidies might no longer play as significant a role in determining final vehicle prices. Consequently, Ather's electric motorcycle is estimated to carry a launch price of around Rs 2 lakh (ex-showroom).
The Electric Competition Heats As Ather Gears Up for a Battle
Ather Energy isn't the only player in the electric motorcycle arena. The Indian market is witnessing a surge in interest from other EV manufacturers. Notably, Ola Electric has showcased its plans for a series of electric motorcycles, with the first launch anticipated by the end of 2024. This growing competition is a positive sign for consumers, as it signifies a wider range of choices and potentially faster technological advancements in the electric motorcycle segment.
Ather's Electric Motorcycle: A Catalyst for Sustainable Urban Mobility
The wait for Ather's electric motorcycle might be extended, but the potential impact remains significant. This upcoming offering has the potential to redefine the electric motorcycle landscape in India. With a focus on performance, sustainability, and innovation, Ather's electric motorcycle is poised to be a game-changer, influencing the future of urban mobility.
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What to Expect Next?
While the official launch date remains within a broader timeframe of 2027-2029, we can expect Ather Energy to reveal more details about their electric motorcycle in the coming years. Stay tuned for future updates as Ather progresses towards delivering this exciting addition to the electric two-wheeler market in India.